Managed Growth
Managed growth cases
Selected engagements across export B2B sites—anonymous by industry, focused on operating changes and directional outcomes.
Industrial equipment exporter — EU & Middle East
Starting point: an English brochure site with thin category pages, almost no application content, and several priority URLs excluded from indexation.
We rebuilt category and application hubs around a 48-question buyer library, fixed crawl/canonical issues, and installed a monthly publish-and-review cadence with the client’s product specialists.
Over two quarters, organic sessions to priority landing pages grew roughly 2.1×, and sales reported a clear rise in search-originated qualified inquiries—without increasing paid media.
Automation components manufacturer — North America
The site had strong engineering PDFs but weak HTML explainers, so both classic search and AI answers reused competitor pages.
Work centered on converting top support questions into crawlable guides, tightening internal links from product pages, and running a fixed AI-answer prompt set each month.
Within 90 days the team covered 36 high-intent questions with live pages; AI-answer spot checks moved from rare brand mentions to consistent, accurate descriptions on the agreed prompt list.
Building materials brand — multilingual site
Three language versions existed, but only one market had real content depth. Localization was treated as string translation rather than market-specific buyer questions.
We prioritized one language market first, built a shared cluster map, then rolled the same structure to the second market with local reviewers.
The first market’s organic leads stabilized enough that the client expanded the retainer rather than restarting campaigns for each trade show.