When PR and media are out of scope
How to think about off-site amplification without confusing it with owned-site organic operations.
SeerBoldor boundary
Standard managed retainers exclude overseas social ops, PR, media placement, and link building.
Why the boundary exists
Owned-site compounding needs different skills, contracts, and risk controls than media outreach.
When off-site still matters
Launches, crises, and category education campaigns may need separate PR partners.
Coordination pattern
If you hire PR, share the question library so stories do not contradict site claims.
Evaluation tips
Ask PR vendors for industry references and disclosure practices—not guaranteed placements.
How we help
We can introduce evaluation questions and keep site content synchronized when you run parallel vendors.