Indexation before ambition
Evidence memo: coverage problems dominate early organic failures on exporter sites.
Observation
In early diagnostics we repeatedly find priority URLs excluded, canonicalized away, or orphaned—before content strategy debates matter.
Why it blocks GEO too
If Search Console coverage is unhealthy, both users and answer systems struggle to find stable sources.
Checklist
Inspect robots rules, canonical chains, parameter duplicates, pagination, and CMS noindex defaults on new templates.
Sequence
Fix crawl/index basics, then expand clusters, then invest in advanced AI-answer sampling.
Team implication
Indexation work is unglamorous and high leverage. Assign an owner with CMS and developer access.
How we use this memo
Kickoff diagnosis always includes a coverage pass before promising content volume.