GEO Foundations
A starter path for shared vocabulary on AI visibility and organic growth.
Who should take it
Marketers, founders, and operators who need a shared language before investing in retainers or tools.
Module 1 — Definitions
SEO, GEO, and AEO: what belongs in executive conversation versus specialist wiki pages.
Module 2 — Sources models reuse
Clarity, structure, entities, and update hygiene with live page critiques.
Module 3 — Prompt sampling
Build a small evaluation set without fooling yourself on noise.
Module 4 — Operating loop
Connect learning to a monthly backlog with owners and metrics.
Outcomes and next step
Graduates leave with a vocabulary card and a 20-question starter library. Facilitated Training workshops go deeper on live product lines.