Kickoff diagnosis explained
What the paid diagnosis covers, why it exists, and how it connects to a retainer.
Why diagnosis is paid
Serious scoping needs inventory work: URLs, markets, question gaps, and technical blockers. Free “audits” are usually sales decks.
What we examine
Site structure, indexation, content depth by product line, localization state, analytics readiness, and a first question library draft.
What you receive
A written 90-day backlog, boundary notes (what is out of scope), and a retainer quote based on real workload.
Credits
If you continue into managed work, part or all of the diagnosis fee can be credited as written in the quote.
Who should attend
A decision owner, someone with CMS access, and a product or sales specialist who can verify facts.
Starting price posture
Diagnosis starts from about CNY 3,000. Complex multi-language catalogs may require a larger scoping package.